Description and Requirements Responsibilities: Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market. Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo's presence in key industry events. Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders Attend and participate in all MBR and provide marketing input and advice Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution. Elaborate joint marketing approach with Alliance Partners Microsoft, Intel) at ANZ level. Plan and execute key events for customers in Enterprise and Education sector customers Drive demand for Services & Solutions across Enterprise and Education segments Lead all strategic projects roll out in ANZ including Think WW campaign Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective Experience: 12+ years of experience in IT industry In-depth knowledge and experience in latest marketing trends (at least 5 years) 8+ years in digital and online marketing MS/Intel marketing development fund experience Work experience in PC/IT industry Work experience in international companies Existing Marketing Leader experienced in Commercial Marketing (B2B). Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies Requirements: Self-Starter/Entrepreneurial Basic knowledge and genuine interest on PC+ products Business level English skills MS Excel and PowerPoint High-level logical thinking, critical thinking Practical, flexible and result oriented mindset (no silo, no bureaucracy) Personal network with Marketing experts in IT industry Additional Locations: * Australia - New South Wales - Sydney * Australia - New South Wales - SYDNEY * Australia * Australia - New South Wales * Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY