The Content Manager for Australia/NZ is an integral role in our Global Corporate Marketing strategy. The purpose of the role is to produce
engaging content that has a measurable impact for customers and brands. This role is primarily responsible for content creation and co-ordination of freelancer or agency content creation. The core accountabilities of this role are Content Planning, Content Creation and Freelance Management.
Day to day you'll be...
Researching, planning and creating content strategy for Flight Centre’s corporate brands (FCM and Corporate Traveller) to produce high-performing content pieces
Writing and editing content pieces for corporate brands aligned to their customer insights, brand guidelines and TOV across a variety of mediums including websites, blogs, third party sites, socials, emails, and more
Working with in-house and external creative agencies to deliver other forms of content – videos, podcasts, social media posts, infographics etc
Sourcing, organizing and project managing freelancers or contractors for all overflow work when required to execute content production externally
Project managing content development from inception through to delivery
Ensuring all content produced is in line with SEO and broader digital marketing best practices, while ensuring a positive on-site experience for the user
Completing content audits and creating content marketing strategies that are aligned to brand goals, objectives and industry standards
Producing content in line with the agreed-upon schedule with the brands, by project managing your own schedule and deliverables
Liaise and receive feedback from the internal content team or brand directly about delivered work, and implement feedback given through the editing process
Meeting global team members face to face or via teleconference to discuss content, strategy, results, progress and next steps
Collaborating with our incredible Corporate Creative Studio team members, scattered across 5 continents.
Working closely with other Australia and New Zealand teams including digital marketing & design to ensure strategies are well-aligned across disciplines and are all working to achieve brand goals
We’d love to hear from you if you have…
3+ years in a content and/or communications function
Experience in the travel category desirable
Bachelor’s degree (or higher) in Communication, Journalism, Marketing or Business
What’s in it for you?
Set sail and tick destinations off your bucket list with our discounts on travel and accommodation
Employee Share Scheme through Equate Plus
Access to in-house financial and health services, internal /7 gym and End-of-Trip Facility
Receive ongoing training and professional development through the Flight Centre Landing
Excellent hybrid working model.
Preference for internal progression through Brightness of Future: Employees have the right to see a clear pathway to achieving career ambitions.
Proud Corporate Social Responsibility platform through the Flight Centre Foundation, and Brighter Futures programs
Opportunity to attend global awards events, including Global Gathering (Bali 3; Lisbon 4!!)
Various social events to promote networking, the celebration of wins, and sometimes just for fun!